Hash Aboulhosn launched Edison Financial in 2020, with the idea to use technology to transform the mortgage experience, making life better for both clients and brokers. Edison Financial changed its name to Rocket Mortgage Canada on August 8, 2022, doing business under the brand Rocket Mortgage™️ throughout the country. The move is more than a rebrand, the change reflects the company’s mission to simplify the home loan process, just as sister company under the Rocket Companies (NYSE: RKT), Rocket Mortgage, LLC, has done successfully in the U.S.
The Rocket brand is synonymous with providing simple, fast and trusted digital solutions for complex transactions. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our communities and our team members.